Exhibition Displays: Important Elements Of Trade Show Displays And Exhibition Stands

The three seconds in which visitors walk past your booths, they will choose to walk in or keep walking on, depending on the impression created by your exhibits and exhibition stands. The trade show display graphic element you choose must be meaningful and captivating to motivate visitors to stop and find out more. Your exhibition displays can include booth signs, trade show table cloths, retractable banner stands, graphic displays, and other visible materials.

For your trade show banner stands and displays, use large, bright graphics that can very simply and clearly communicate the advantages of your products in few words. The five fundamental components that make exhibits visually attractive are colour, motion, light, smell and sound.


The colours and tones in your display can make your booth prominent and communicate your message too. Cool colours such as green, blue and white will make you appear professional and slick, yet may not generate a lot of interest. Warm colours such as yellow, red and orange are good for attracting attention, however, they may be perceived as too strong or intense.


You can use lighting creatively to help attract attention towards your booth. You may choose to focus on a new product through spotlights, or create a cosy and inviting environment to attract visitors.


Some exhibitors also use motion as a technique for attracting visitors to a specific booth graphic or to their display area in general. Effective ways of using motion include conducting product demonstrations, projecting a video on a large screen or using colourful streamers.


Play nice music or nature sounds, or even feature live entertainers to appeal to the visitors and draw them into your booth. However, be careful about the sound levels, as exhibitors around you might complain if the music is too loud.


The aroma of fresh coffee or the alluring scent of fresh cinnamon buns or cookies coming from your booth will motivate visitors to stop.

To incorporate all these elements effectively, it would be advisable that you get professional counselling. You will have to put in some effort to find the right exhibition stand company that can provide appropriate expert assistance.

Trade Show Displays: Innovative Ideas For Exhibition Stands And Trade Show Booths

Scrutinise the display hall to see what everyone else is doing at their booths and check out the exhibition designs. Identify the advertisement methods and marketing schemes being used to pull in attendees. Take note of exhibition display stands with the most successful designs and promotional techniques are doing to pull in attendees.

When you notice an attention drawing exhibit, communicate with the staff in their free time to discuss their techniques to pull in imminent sales. If suitable, also chat with the attendees to find out what attracts them towards one trade booth instead of another.

Exhibition stand contractors and exhibition stand designers can also suggest a number of innovative designs. Professional companies are always in touch with the latest developments, approaches and designs.

Other foundations for ideas in trade shows are the Centre for Exhibition Industry Research, trade show associations and industry consultants. While considering schemes intended to increase the number of attendees visiting your booth, lead generation and other transactions; confirm that all advertising ideas are in accordance with your branding.

Here are a few ideas to upgrade your trade show booth:

· Manage all online marketing through blogs, Twitter or Facebook.

· Pull in traffic by offering handwriting analysing software. Provide attendees with a sentence related to your company to write, and then analyse it through the software to find out what their handwriting says about their character. This is a creative and interesting way to get them to remember your company.

· Digital photography is the new in thing these days. You can take photographs of your visitors and use it as a means of marketing by printing it with your brand name and logo.

· Engage prospects and customers who could not attend the exhibition by using a webcasting service that streams video from the trade show to your website. Format it like a live show featuring interviews with your staff that discuss your industry news and discuss your products.

· Design a mini-conference area at the rear end of your booth to talk to potential customers.

· Provide virtual makeovers if this correlates with your product, through software that provides new hair styles and clothes. Print out the image with your contact information for the customers.

· Offer coffee, snacks or candies, preferably something that carries an attractive aroma to attract visitors to your booth. Place these items at the back of your display area so that visitors walk through your product displays, see them and meet your staff.

· Use large signage and strong graphics to gain prominence. You can use tall hanging display signs to help potential customers in locating your booth.

· Organise live product demonstrations that involve visitors. You will be able to engage visitors and create awareness about the benefits offered by your products.

Exhibition Graphics For Trade Show Displays: Design Show Stopping Visuals For Exhibition Stands

Dynamic designs and simplicity are essential elements for creating trade show displays that create a high impact on the people visiting the event. Use a methodology for development of your graphic designs similar to the strategies used to create unforgettable highway billboards. Professionals designing outdoor advertisements implement carefully devised strategies for communication with vehicles that pass them at speeds more than 55 miles an hour, for which they have only a few seconds.

Similarly, you have only a few seconds to attract the attention of visitors at the trade show who might cruise by your booth, unless you draw their attention towards your display. To deliver a meaningful and convincing message to probable customers using your tradeshow graphics you need to keep your communication short and direct with graphics that are uncomplicated and strong.

Use visuals to tell your story wherever possible, limiting the usage of text in your signage and graphics. When you do have to use words, try to use action words which describe your product’s advantages. You do need to pay close attention to your choice of colours and shades used in your graphics. Cool colours such as green, blue and white communicate professionalism, while warm colours such as orange, yellow and red are good for attracting attention.

You can learn from previous research and established criteria for show-stopping formulas for designing effective exhibition graphic designs. After very extensive research and examination of best practices in the trade show industry, three questions have been established as the basic queries that people would have when they walk across your stall. If your display booth graphics, design and text message answer these questions, you have the an opportunity to have a competitive and effective exhibition display.

Who are you?

This question should have a quick and easy response displayed on the header of the graphic display at your trade show booth. The quality of your graphic displays will also endorse your corporate individuality.

What are you selling?

In other words, what products or services does your business have on display at trade shows? This question is of immense significance for the visitor and your company and should also be answered basically by the graphic display with further reinforcement by your product samples and displays.

Why would I want to buy it?

The prospective customers will ask themselves what the product and your booth offer them in terms of benefits and advantages. Is your product better than other options offered by competitors? Does it provide distinctive benefits or features? Is your product faster, better, cheaper or the upcoming industry benchmark?

When you are working on developing trade show displays, exhibition displays and exhibits, you have to address these basic questions. Use simple, yet prominent graphics to present your perspective, and the end product will be an outstanding exhibit which delivers your desired results.