Exhibition Displays: Important Elements Of Trade Show Displays And Exhibition Stands

The three seconds in which visitors walk past your booths, they will choose to walk in or keep walking on, depending on the impression created by your exhibits and exhibition stands. The trade show display graphic element you choose must be meaningful and captivating to motivate visitors to stop and find out more. Your exhibition displays can include booth signs, trade show table cloths, retractable banner stands, graphic displays, and other visible materials.

For your trade show banner stands and displays, use large, bright graphics that can very simply and clearly communicate the advantages of your products in few words. The five fundamental components that make exhibits visually attractive are colour, motion, light, smell and sound.


The colours and tones in your display can make your booth prominent and communicate your message too. Cool colours such as green, blue and white will make you appear professional and slick, yet may not generate a lot of interest. Warm colours such as yellow, red and orange are good for attracting attention, however, they may be perceived as too strong or intense.


You can use lighting creatively to help attract attention towards your booth. You may choose to focus on a new product through spotlights, or create a cosy and inviting environment to attract visitors.


Some exhibitors also use motion as a technique for attracting visitors to a specific booth graphic or to their display area in general. Effective ways of using motion include conducting product demonstrations, projecting a video on a large screen or using colourful streamers.


Play nice music or nature sounds, or even feature live entertainers to appeal to the visitors and draw them into your booth. However, be careful about the sound levels, as exhibitors around you might complain if the music is too loud.


The aroma of fresh coffee or the alluring scent of fresh cinnamon buns or cookies coming from your booth will motivate visitors to stop.

To incorporate all these elements effectively, it would be advisable that you get professional counselling. You will have to put in some effort to find the right exhibition stand company that can provide appropriate expert assistance.